Capturing the Beaten Paths: A Novel Method for Analysing Tourists' Spatial Behaviour at an Urban Destination
نویسندگان
چکیده
The spatial behaviour of tourists has a large impact on the economic situation of a tourist destination. Stakeholders such as city councils have a strong interest in evaluating spatial behaviour to avoid misallocation of their scarce resources. In addition, individual service providers need to know where the tourists are in order to offer appropriate services and market them more effectively. The following paper suggests a methodology to analyse the spatial behaviours of tourists based on real tracking data. This method was applied during a field study in the city of Görlitz.
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توسعه مدلی جهت تبیین تأثیر سازههای بازاریابی مدیریت شهری بر تمایلات رفتاری نسبت به مقاصد گردشگری شهری
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